Preparation is key to achieving your marketing and business goals, especially when it comes to your social media marketing. When used properly, social media marketing is a potent tool to promote a brand and reach out to potential customers. As you may or may not be aware, social media marketing uses social media platforms and websites to promote a product or service.
For any social media marketing endeavor, it helps to manage your social media channels by setting up a schedule. However, organizing, managing, and publishing your social media content can be such daunting task. To help you in your endeavors, we’ll discuss three social media scheduling tips. Keep reading to help your marketing pursuits stay on top of the game.
Utilize a social media scheduling tool
Start with finding the right social media scheduling tool for your business. There’s a handful of software out in the market that you can use. At AO Marketing, we use Hootsuite to schedule all the content for our clients, however there are several options available based on your individual needs and budget.
Most social media scheduling software makes publishing on your social media accounts relatively simple and easy. Connect your accounts to the software, and you can schedule your messages, see them on a calendar, monitor comments, and more.
Determine content types to publish
When it comes to publishing, there are different types of content you should consider posting. Below are several examples:
- User-Generated Content: This is a way to empower regular customers and brand loyalists. Highlight real customers and encourage others to share their product experiences. UGC entails promoting content and highlighting your fans, rolled into one.
- Industry News: News updates are a constant in every industry. Make sure to share industry news and show customers that you’re an authority in your industry.
- Behind the Scenes Content: Behind-the-scenes content is appealing and captivating to users. You can do so by posting weekly tours on Instagram Stories, influencer meetups on Snapchat, and other behind-the-scenes content on other social media platforms.
- Group Chats: Engagement with customers is a necessity. Twitter chats, Facebook group chats, and other forms of messaging are ideal in connecting your brand to users and others in the industry.
Build your content calendar
After you’ve zoned in on a particular scheduling tool, and the types of content you’re going to post, start building your social media content calendar.
There are several things to consider when building your content calendar. You have to assess the number of posts to publish, the frequency of your posts, and on which social media channels to post. The best way to be consistent is to publish regularly.
Having a schedule in place for your social media marketing will make a big difference. Start by looking for the perfect scheduling tool for your business. Determine the types of content you hope to publish and set the best time to post them. You’ll be surprised how these can lead to streamlined and successful marketing endeavors.
Plan your next digital marketing with the help of AO Marketing. We stay on top of all the changes and trends in the online marketing world to ensure that your marketing will work for you. Schedule a no-obligation call now, and let’s figure out how to keep up your business!