Social media marketing has major potential to promote your brand and bring it up to the next level. One of the first things to know about social media platforms is that they are driven by content. Therefore, you need to understand which one to use to make the most out of your campaign. With that said, here are four types of content that you should look to include in your social media campaign:
User-generated content, also known as UGC, is a great way to extend your reach to your audience and enhance your relationship with your existing follower base. Some examples of UGC include reposting a follower’s post on Instagram or retweeting a fan on Twitter. UGC offers a connection between you and your audience base, as it shows that you care about them and appreciate their work enough to put it on your own page. This sense of connection helps to build a relationship between your brand and your audience, and we all know how important maintaining a positive relationship is in the market landscape today. People are turning away from businesses that don’t have a face or a voice, as they seem untrustworthy, greedy, and uncaring. By mentioning some of your audience even once in a while, you are showing that you care about the community surrounding your brand. This will help you to stay on top of the specific niche in your industry.
A great way to use UGC content is to look for items that are relevant to your brand or product. This way, you can use it as promotional content. Both you and the follower who created the content can benefit from the effort at the same time! When reposting something from a follower, remember that you should credit them in your post as well.
Podcasts have been popular for quite some time, dating back to when radio was the biggest source of entertainment and information. To this day, they are still around today. The longevity of podcasts proves just how impactful the medium is, which is why you should look to take advantage of it when you can. Podcasts allow you to speak your mind and showcase your authority and knowledge regarding the domain you specialize in. You can also include guests in your podcasts to keep the audience interested, and that will help to draw attention to your brand. You don’t have to focus on promoting your brand. Unlike with many other types of content, this is often not the goal for a good podcast. You should aim to speak about interesting topics and talk about the happenings in the industry, as this will be more engaging for your audience.
Infographics are a great way for the audience to digest hard-to-follow topics, as they can see and understand the information that the poster is trying to present in a few seconds. Instead of having to spend hours of their time reading about it from a journal article, the audience can come to your page and see the summary of something that may be relevant to them. You want to make sure that your infographics are informative and aesthetically pleasing, as that will make people want to read it more. You can’t post graphs and charts and expect people to like it — you have to understand who your audience is, what they like, and how they can benefit from the information that you’re presenting to them.
Virtual Reality or VR has existed for some time, but it has become much more sophisticated and advanced. If you want to prove yourself as an innovative leader of the industry, VR content may be your ticket. It’s a great way to increase brand engagement and awareness, as not many people are doing it. Facebook and YouTube have been the first platforms to truly support VR content directly on their platforms, which means that these are the best platforms on which to start your VR journey. You can use this technology to allow the audience a tour of your office, factory, or event, and that will help to make them feel included in your business.
If you’re looking for a digital marketing agency that can help you with your social media presence, AO Marketing is your best bet. Contact us today to see what we can do for you.