Social media is the number one way to promote a brand nowadays. It allows businesses to connect to their customers like nothing else can.
You can emphasize your brand’s identity much more effectively with a social media campaign; therefore, it’s essential that you learn how to maximize the different social media platforms out there. That said, here are some tips on improving your social media presence in 2019:
1. Use the right platform
You need to understand that there are many social media platforms out there, which means you’ll need to choose one that will help you achieve your goals. For example, Facebook may be the best social media platform when it comes to advertising, but it’s not nearly as effective at improving brand awareness as Instagram and Twitter are. Therefore, you’ll first need to identify what you’re trying to achieve so you can choose the right tools for the job.
Additionally, you’ll need to figure out which platforms your target market spends the majority of its time using. This will dictate how effective your social media campaign will be because if you invest in the wrong market or platform, the return won’t be very high.
2. Use your social media page as an extension of your services
One of the things that distinguish brands from one another is the services they provide, so make sure that you have something of value to offer your audience. You can use the DM (direct messaging) function on your social media page as a platform for customer service. Not having to set it up on your website will save you a significant amount of time. You can also use your social media page to attract more people via giveaways and shoutouts. Lastly, be as active as possible on social media, as that will improve your online presence.
3. Boost your content
Even if your posts have good traffic, you shouldn’t get complacent. Platforms such as Facebook, Instagram and Twitter allow you to boost your posts to increase their reach, which will increase their conversion rates and engagement. This is imperative for the success of your page. When your social media page starts to gain traction, you will slowly build up a loyal fan base that will be the foundation of your future campaigns. You need to make an effort to grow your social media presence. A large group of followers will ensure your brand’s success in today’s competitive market.
4. Keep track of trends
Social media never sleeps, there’s always something new going on every second. You’ll need to keep track of what’s trending online and look for an opportunity to capitalize on them whenever possible. For example, if you see that people are becoming more interested in ecology, you can create content geared towards showing your audience how you’re helping the environment. This will improve your perception in the public eye, which will make it more likely that you’ll succeed on social media. The digital market is all about momentum, as you will need to continue to ride the waves to achieve something bigger and better every day.
5. Use beautiful visual elements
Most social media platforms are visual mediums, so make sure that you have the best visual elements to attract more people to your content. Visual elements include everything from your page’s logo, backdrop, and advertisements, to photo and video content.
People place a higher premium on things that can see, so you’ll need to capitalize on that. For example, if you want to make your brand feel more approachable, avoid using boring stock photos. Hire a photographer to come in and take photos of your real workspace. That will work better than a random photo of an office.
If you need help with your social media marketing, AO Marketing is your best option. Get in touch with us today to see how we can help.