As of August 2018, anyone can now easily request a verified page badge on Instagram. Once reserved for a select few public figures, celebrities, and brands, the coveted blue checkmark is now available for everyone. BUT, that doesn’t mean getting approval is easy or guaranteed. Below, we’ll show you how to apply for verification.

How to get verified

Applying is fast.

  1. Open the Instagram app and navigate to Settings
  2. Scroll down and tap Request Verification
  3. Type in your account name, full name, and a photo of your ID if you’re a person, or a legal or business ID if you have an Instagram for Business account
  4. Hit Send

Once Instagram  has reviewed your application, you’ll be notified whether your request has been approved or denied. This might take a while, there’s no specific timeline for how long this will take.

Why should I care about Instagram verification anyways?

When your account is verified on Instagram it means it’s been confirmed as authentic. This helps people avoid imposters and more easily find the people and brands they want to follow. Like Facebook, verified accounts have a little blue check mark next to their name.

Will my application be approved?

It depends if your account meets all of the qualifications. These seals are in high demand, which is why they won’t verify any and every account. If everyone could be verified, the designation would lose value.

Tips for getting verified by Instagram

  • Make sure you’re following Instagram’s Terms of Service and Community Guidelines.
  • Be who you say you are. That is a real person, brand or registered business.
  • Only one account per person or business can be verified. Make sure you don’t have multiple accounts.
  • Be sure your account is public and viewable to everyone.
  • Your account must be complete. Including a bio, profile photo, and at least one post. Avoid “ad me” links to other social media services, as Instagram does not like these.
  • Your account must be representing a well-known, search for, person, brand or entity.

Other Tips

  • Promote your Instagram account on your website and other social profiles like Facebook.
  • Share your Instagram account in other communications such as emails, newsletters and more.
  • Maintain a consistent brand aesthetic to help you establish a look on Instagram that’s consistent with your other branding.
  • Make sure your Instagram username is the same as it is on other platforms.
  • Include a link to your website on your Instagram profile.
  • Make sure you have a strong bio.
  • Choose the right profile photo. If you’re a brand or business, use the company logo as the profile picture. You should also make sure it works with Instagram’s circular profile photo format.