Most people rely heavily on the internet to find information. This includes looking for products or services that people are in need of. This is the reason why most businesses choose to invade the internet space to cater to consumers’ wants and needs in order to thrive as a business.
The digital realm has a lot to offer when it comes to online marketing and advertising. Its complexity is unbounded. If you are a start-up company looking to market and advertise your products or services online, there are a wide array of advertising options to choose from. You will never run out of advertising strategies to employ. That said, below are six online advertising methods that you can use for your business.
In a nutshell, display advertising consists of images and text displayed online. This is a type of online paid advertising. However, these types of ads are different from others as they do not show up in the Search Engine Results Page (SERP) environment. Instead, displayed ads are found on business websites and blogs. They serve to redirect a visitor’s attention to the company’s products or services. Examples of these are banners, landing pages (LP’s), and advertising pop ups.
SEM and SEO
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies are two types of online advertising popular to most online businesses. They serve to promote content and increase visibility through searches. When it comes to SEM, companies pay whenever users click on the ad to their website. This is different from other forms of paid advertising where companies pay for the display of the actual ad.
SEO, on the other hand, helps companies rank higher in the SERP environment. SEO tactics include linking, targeting keywords and meta descriptions, and high-quality content. The notable difference between the two is that SEM is a paid strategy, while SEO is organic.
Pay per click (PPC) is a potent tool in the online advertising realm. The name itself suggests as to how it works – ads are paid when they are clicked. PPC ads are usually text, with a small image if at all. They can be seen either above or below organic (or non-paid) search results. Regardless of the number of times the ads are viewed, they are only paid whenever online users click on them. How powerful is PPC? Statistics show 64.6% of people click on Google ads whenever they are looking to buy an item online.
Social Media Advertising
Statistics show that there are around 1.65 billion active mobile social accounts all over the world. It is said that one million new active mobile social users are being added every day. Chances are that your target audience is on at least one social media platform — be it Facebook, Instagram, or Twitter. Potential clients or customers can be attracted, enticed, and compelled to buy your products and services through social media. As a business, what better way to attract the audience and convert them into prospective buyers than to invade their social media accounts?
Video production continues to be proliferated and marketed as a digital marketing trend this year and going forward. In fact, BI Intelligence reported that digital video would reach nearly $5 billion in ad revenue. It will also have the highest average click-through rate – 1.84% – of any digital format. Statistics also show that 55% of consumers view videos in their entirety while 43% want to see more video content from markets – not to mention how extremely popular Youtube channels are where most video advertising appears. That said, video advertising will continue to thrive, particularly because it appeals to the younger generation of consumers.
Last on the list is affiliate marketing. The idea of this type of marketing is to promote a company’s product while earning a commission for each sale made. With this type of marketing, there is an advertising agreement among the advertiser, the publisher, and the consumer. This is particularly popular among bloggers who have large numbers of followers. Bloggers make use of this advertising strategy to have passive income and to potentially earn through an agreement with the advertiser and consumer.
If you need help with your digital marketing, AO Marketing is your best option. Get in touch with us today to see how we can help.