Social media is a great way for people to connect with each other, which is why businesses are looking for new opportunities to take advantage of it. One of the most effective ways to generate buzz and conversions using social media is to publish entertaining and useful content. Therefore, if you’re looking to make your social media campaigns more successful, here are five types of content that will help you get there:
1. Interactive Content
Interaction is the name of the game when it comes to generating conversions on the internet, as it allows the audience to be part of the process. This is partly why Buzzfeed did so well, as their quizzes became so popular that they would be all over everyone’s News Feed whenever they came out. You can achieve that effect by using the available features on different social media platforms. For example, you can use Instagram Stories’ Q&A feature to let people ask you about your business. You can even host a contest on your Facebook page to get people interested in what you have to offer.
2. eBooks and Blogs
If you’re looking to establish yourself as an authority figure in your industry, you have to publish content that your audience will find useful. This can be a blog, an eBook, Facebook posts, or videos. This will help people recognize your brand. When they see your name on content that teaches them something new, they will associate it with credibility and trustworthiness.
3. Positive Posts
It won’t do your brand any good if it’s perceived as a source of negativity, so the tone of the content you publish should always be as positive and light-hearted as possible. You have to keep in mind that social media marketing isn’t the same as journalism. You shouldn’t present your content the way you would a serious article, like an investigative piece. You want people to feel good every time they see your brand. Or, at the very least, they should understand that your business has a good cause behind it.
4. Visual Content
Almost every social media site is driven by visual elements, which is a rule that your brand must follow, especially on Instagram. If your Instagram feed is nothing but a wall of text with a photo that doesn’t tell people about your brand, chances are users will just ignore it. This is because Instagram only allows for a couple of sentences to be visible, while the rest will be hidden under the “Read More” link. The same is also true for other platforms such as Facebook, so you have to make sure that you let your visuals do the talking.
5. User Generated Content (UGC)
UGC is a great way to make people feel like they are a part of your company, which will help drive the engagement surrounding your brand. This type of content is a win-win situation for the general public and the brand, as the brand gets to promote itself while the audience gets to be in the spotlight.
People always want to feel like they are being noticed by someone important, which is why they will try their best to create good content. The best part about this is that most UGC campaigns are incredibly cheap, as they require more time and attention rather than monetary investments. If your budget is low but you want to get more engagements, this is the way to go.
If you need help with your digital marketing, AO Marketing is your best option. Get in touch with us today to see how we can help.