There are lots of digital advertising acronyms to know! The ever expanding list of abbreviations can confuse even the most seasoned professionals. Below are a list of a few terms you should get familiar with.
General Marketing Terms
B2B: Business to Business
One business making a transaction with another business. Whether wholesale products or purchases of services.
B2C: Business to Consumer
The traditional business model of selling directly to consumers.
CX: Customer Experience
Used to describe interactions people have with a company throughout the buying process.
KPI: Key Performance Indicators
A metric to evaluate the success of various marketing strategies and campaign goals by tracking and measuring progress.
MAP: Marketing Automation Platform
A technology that assists marketers in converting prospects to customers by removing high-touch, manually repetitive processes with automated solutions.
ROI: Return on Investment
A ratio between the net profits earned from a campaign and the cost of investing in marketing and advertising.
Digital Advertising & Marketing Terms
BM: Facebook Business Manager
A free integrated tool used on Facebook to manage ad accounts and pages from a single location.
CPC: Cost Per Click
An online advertising model through which advertisers are charged by the publisher (such as Facebook or Google) for each time a user clicks on their ad.
CPL: Cost Per Lead
All the costs associated with generating a lead, including advertising dollars, etc.
CR: Conversion Rate
The number of people who take action on an ad, divided by the number that could have taken action.
CTR: Click Through Rate
The percentage of prospects or visitors who take the next action on an ad, web page or email.
GA: Google Analytics
A data driven Google tool that is used by marketers to track analyze and report website, app and ad traffic to better understand their audience, reach, activity and metrics.
GDN: Google Display Network
Google’s network of over 2 million websites and apps that show display ads on their webpages.
PPC: Pay Per Click
A digital advertising method through which publishers charge advertisers for each action (click) they take on ads. Also see CPC.
PR: Page Rank
An algorithm used by Google to rank web pages in their search engine results using a numerical weight based on a number of different, confidential and proprietary criteria.
QS: Quality Score
A metric used by Google, Facebook, Yahoo! and Bing that determines both the rank and cost per click of digital ads.
RTB: Real Time Bidding
A method of purchasing unsold ad inventory by CPM through an auction where the highest bid take inventory priority.
SEO: Search Engine Optimization
A technical and creative marketing discipline focused on growing visibility and improve rankings in organic (non-paid) results to increase awareness and drive traffic.
SEM: Search Engine Marketing
The promotion of websites by increasing their visibility in search engine results primarily through PPC (pay-per-click) advertising.
SM: Social Media
Platforms that allow users to post personal and/or business text, image and video content and socially interact. Examples include Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and LinkedIn.
SMM: Social Media Marketing
Using social media platforms to promote businesses through organic and paid campaigns.
UGC: User Generated Content
Content created by users of a blog, social media network or online system or service.
VTR: View Through Rate
A metric used to report a ratio of the number of completed views of a skippable video ad, based on the number of impressions it received.
Website Marketing Terms
BR: Bounce Rate
A bounce rate refers to the action a user takes when they land on a page of your website, and leave to go to another site (i.e. bouncing off of your page). It can also refer to emails that don’t reach an inbox.
CMS: Content Management System
An application that consolidates and facilitates the creation, editing, management, and distribution of content.
IBL: Inbound Link
A hyperlink leading back to your website from a third-party site.
DNS: Domain Name System
A protocol that translates website URLs (which use alphabetic characters) into IP addresses (that use numeric characters).
RSS – Really Simple Syndication
A way for users to keep track of updates to multiple websites (news sites, blogs, and others) in a single place and in an easily-viewable format, as opposed to having to manually check every single site individually.
UV: Unique Visitor
The number of individuals visiting a page on a website during a set period of time.
UX: User Experience
How a user interacts and engages with a website, app or platform (where they click, tap, swipe and visit), which can be shaped by testing different page designs, layouts, CTAs, colors, and content to improve conversion rates.
See and learn more terms here.