Social media has become an integral part of society’s daily lives, both personally and professionally. Businesses must keep up with the digital trends and learn how to strengthen their online presence. Online is how most businesses now acquire new customers, though site traffic and conversion rates largely depend on a company’s online impact.

The optimization of your social media presence may sound simple, but many factors make social media marketing time-consuming. Content creation, engagement, reputation management, research, and analysis – how do you balance all this and drive growth for your business? We’ve got you covered:

Tip #1: Use a Scheduling Tool

Now that you’ve got your content planned out, you’ll want to organize your ideas and finally share it with all your followers. Space your content out, test which times of day get the best engagement, and try to post on various days of the week. This can all affect your engagement, so play around with different times to see what works best for your followers. According to Sprout Social’s studies, engagement rates consistently peak during the midday on weekdays.

Tip #2: Choose the Right Social Media Platform

Various social media networks cater to different niches. With that in mind, it’s vital to know which platforms best suit your business objectives and target audiences. Facebook is ideal for companies that want to build an audience and generate useful leads as the platform hosts over two billion users.

For brands that hone in on fast-paced millennials who want a quick fix on news, announcements, promotions, Twitter is an excellent avenue. This is because it applies to a demographic of under 50-years-old. LinkedIn, on the other hand, is excellent for B2B and B2C businesses who want to create connections, build on trust, become a credible authority, and engage their audiences along the way.

Tip #3: Engage with Your Audience

No matter how well-planned your posts are, it wouldn’t matter if you post it and leave it. Social media is all about establishing long-lasting and active connections, and the only way to bridge the gap is to engage with your audience. This enables people to put a personality behind the brand and learn to trust your business.

On top of sharing relevant information, there are other ways you can keep your audience engaged. For instance, you can comment on posts, participate in conversations, answer questions, address complaints and criticisms, and show appreciation for your customers.

Tip #4: Monitor Mentions and Feedback

Shares, mentions, and likes from various social media platforms are a fool-proof indicator that your content is getting recognized. It is indeed positive for your business; however, some feedback, in general, can negatively affect your reputation.

Keeping track of your mentions and feedback using Google Alerts, build trust by promoting interactions, and encourage organic engagement. It’s a tool that notifies you each time a reader mentions your blog on the web can help you establish connections with your audience.

Having an established online presence is no longer an option. Instead, it is a necessary step for brands to increase exposure and improve lead-to-close results. From bridging the gap between complementary, non-competing businesses and creating deeper connections with consumers, to build a more extensive reach via the world wide web, social media marketing is vital for the success of your business.

Plan your next digital marketing with the help of AO Marketing. We stay on top of all the changes and trends in the online marketing world to ensure that your marketing will work for you. Schedule a no-obligation call now, and let’s figure out how to keep up your business!