The world is no longer separated into different areas with little-to-no connection. Today, it’s easy to get in touch with someone across the world in a matter of seconds. One of the things that has made connecting with other people and companies so much easier is social media. The complexity of these platforms has increased exponentially, now that practically everyone has become engaged in the online realm. Whether you are a full-blown Instagram addict or you post a few travel pictures on your Facebook page from time to time, the use of social media is prevalent.
But what if you are using the social media platform for marketing purposes? That is where content comes in. Social media content is, hence, a vital element in the world of marketing. It is a potent force in drawing in potential customers and driving them to become engaged. It is important that your content is not only interesting but able to add value. But how do you catch the eye of your audience when they are constantly bombarded with content from all sides? Here are five ways to upgrade your social media content in 2019:
Include Visual Graphs and Charts
Charts and graphs are ideal for social media channels such as Twitter, Facebook, Instagram, LinkedIn, Pinterest and Google+. These are usually pictorial descriptions of facts and statistics that are easy to look at and read. People usually describe them as self-explanatory, concise, and simplified ways to get complex information across.
For some people, written content can be rather tedious to read. Seeing as humans are naturally visual creatures, graphs and charts will help your audience to understand the message you want to convey without mentally taxing them too much. Let’s say you would like to talk about the historical background of a networking product you’re selling or would like to provide its status on the market among competitors. A chart of its history and a graph showing a percentage of your product’s efficacy compared to other products in the market will help your audience easily understand the message of your post.
If someone is in a hurry and would only like to skim and scan your media content, graphs and charts will help them absorb the information rapidly. Moreover, posting text content can get rather boring. Graphs and charts will make your posts look appealing and readable.
Host Social Media Contests
A social media contest is a great way to draw your audience in and keep them engaged. In fact, media experts say that posts with contests tend to get the highest engagement from followers. You can host a contest on almost every social media platforms – Instagram, Facebook, Twitter, and more. There are so many different ways to host a contest. You can ask your followers to comment on a piece, share your post, tag a friend, post a photo using your business’s hashtag, or even tweet with a hashtag. This will keep your followers excited about your engagement activity and most especially, the prizes that await them.
Run Audience Polls
Running an audience poll is another great way to keep your followers or audience entertained and engaged at the same time, thus boosting your social media efforts. It creates a sense of community among your audience since they will feel like they are a part of you and your social media platform. It’s a great idea to post and ask your followers what they would like to see from you. You will notice, soon enough, that your followers will start commenting and providing suggestions and feedback. This will make them feel like their opinions matter and that they have a part in your social media page. Running polls on a regular basis will thus keep your audience engaging with your account.
Ask for Suggestions and Questions
Suggestions and questions are great for getting your audience to participate while upgrading your social media content. Allowing your audience to ask questions and provide valuable suggestions gives them a sense of importance. Whether you are a social media influencer or a comedian, these questions are crucial for your social account. Not only will you be keeping your audience engaged, but you will also determine how responsive they are and gain insight into what needs to be done in order to improve your social media platform further.
Write Innovative Captions
Finally, creating innovative captions for your blog list is another way to get your audience or followers connected to your brand. All you have to do is create a list out of your blog by extracting the key points. This serves as a takeaway of what you have discussed in your blog or a bulleted summary of what is included in your blog post. To invoke interest among your followers, use this list in your caption. This way, your followers can have an in-depth glimpse of your blog content from your social media post. This is another great way to upgrade your social media content and see great results!
If you need help with your social media, AO Marketing is your best option. Get in touch with us today to see how we can help.